How the pandemic became a game changer for food businesses on Whatsapp. Artinci is a small Bengaluru home-made product developed since 2017. They make clean labels and natural ice creams, cakes and cookies and have never considered opening a store, relying on online food delivery aggregators, through their website, communicating about their business via Facebook, Instagram and WhatsApp.
According to Aarti Laxman Rastogi, Founder Articini, “The closure of Covid-19 in the summer of 2020 has given Artinci more visibility on online platforms, as we work and deliver our desserts and snacks throughout the closing season, where We have used WhatsApp in the summer of 2020 to connect with our newly made ice cream cones in various flats in Bangalore and we took orders directly from our WhatsApp number. ”
Sneha Sirivara of Sambhar Stories shares the same story, “As a child, I always dreamed of starting a business. Little did I know that this dream would come true until I started working on Sambar Stories. This idea touched me when my relatives living far away from home found it difficult to obtain good quality, frequently used masala powders.
This eventually led to the idea of bringing traditional Sambar and other spice powders to people throughout India by starting an online store. WhatsApp has been our main way of communicating with our customers. The number of questions we received on WhatsApp during these times has increased significantly. Covid-19 has affected our business in a positive way. Online shopping in particular given that we are in the food industry has seen an increase and more people are choosing to buy and get products for the comfort of their home. ”
The uncertainty and fear at the beginning of COVID-19 caused by locking reduced our needs to empty needs. The only thing that kept us mentally healthy at those unprecedented times was the enticement of good homemade food and social media. While several businesses were starving and dying slowly, there was a certain community that found a new life during this time. Small food businesses, among others, are the ones that saw the explosion of work in an unprecedented way, during the closure. These businesses were invisible to the market and thrived on online orders placed via Whatsapp.
Mehal Kejriwal, founder of Co-Founder Happy Milk, “We started with the full intention of combating the dangerous adultery that is taking place in the industry. To make high quality milk we have brought a team of high-tech Israelies and a German company called GEA who developed world-class technology and knowhow on our farm. Most importantly they have guided us to the very high and feed growth of our cattle. During the demand for Happy Milk milk supplements it grew exponentially as people were looking for healthier ways to help the immune system. Our customer base is people 28 years and older. Their favorite program and communication mode has always been WhatsApp. ”
Creating a Business Profile on Whatsapp allows businesses to add important company information to their profile, which helps create a legitimate presence, feel professional and reassure customers that they are collaborating with a legitimate business. With the messaging tools of the app, different companies and businesses can quickly send information such as their catalog to facilitate a conversation. With Catalog, businesses can create a free front-end store to showcase their goods or services and customers can easily browse and find items they might like to buy. In fact, more than 40 million people check the business catalog on WhatsApp each month.
It is not surprising that we now live in different times now, where in order to be successful, we need to have a strong communication network, a quality product that will be sold and not just a brick and mortar building to display their goods. It is a win-win situation for both the seller and the customer as the costs associated with the body structure are not borne by any.