According to the company the Hike users are notified beforehand and are also given until January 14 to download and save their data.
While it offers many features Hike has struggled to keep users away from rivals, especially WhatsApp, which currently has more than 400 million users in India
The Hike Sticker Chat instant messaging app, formerly known as Hike Messenger, has been officially shut down from the Google Play Store and App Store. Mountain users are notified in advance and are given until January 14 to move the data, according to the company.
On January 6, Hike chief executive Kavin Bharti Mittal announced on Twitter that “we will be setting a day at StickjerChat on Jan’21” and the company will focus on two new mobile components, Vibe and Rush. Kavin Mittal is the founder and chairman of Bharti Airtel Sunil Son of Mittal.
Mittal has previously shown a transition from a great app to a multi-app strategy.
Vibe is a social media platform, already in the HikeLand category known as HikeLand. Vibe will be an accredited social app and users can join by requesting an invitation to the Vibe via Hike web page after entering their phone numbers.
Rush is a competitive gaming platform that offers games used for biting, such as carrom and ludo, similar to WinZO. The app is available in the App Store, and the Android version will soon be in the Google Play Store.
Launched in December 2012, Hike was once considered a competition for online messaging platforms, such as WhatsApp, Facebook Messenger, and Viber. According to media reports, Hike had more than two million weekly active users by the end of 2019. In the last year in the month of March, the daily time spent on the app grew by a percentage of 33%. The company strongly emphasized stickers made with artificial intelligence (AI) and planned to monetize the app by 2020.
“Stickers are a useless thing to talk about. However, it is not something that will expand and explode your user base. It had great potential, but making money with stickers would always be a challenge in a market like India, “said Faisal Kawoosa, founder and chief analyst of techARC.
Between the year 2017 and 2018, Hike had filed 66 technology patents. In 2017, the company also launched a UPI-enabled mobile phone wallet called Hike Wallet.
In August 2016, the company reportedly valued at nearly $ 1.4 billion after raising more than $ 261 million in the capital five times from top investors, including SoftBank GroupTencent Holdings, and Bharti Enterprises. In 2019, Hike, led a $ 5 million investment with Kalaari as one of the winners at WinZO.
Although it offers a lot of features, Hike has struggled to keep users away from its competitors, especially WhatsApp, which has more than 400 million users in India.
“I didn’t see any friends, family, coworkers, businesses, or customers on Hike. WhatsApp on the other hand has become a forum for texting. It has evolved into a customer service platform. The meaning of the whole scene has changed and that in itself is a problem for Hike lovers, which could not appear in the viewing area, “said Arnav Gupta, an analyst at Forrester Research.