Female artists struggle to make gains in pop music: Study. Women are songwriters or producers in only a small part of the most popular songs released each year – and they have not made much profit on representation over the past nine years – even though the industry is growing very differently in some ways. That’s according to a report by Dr. Stacy L. Smith, a professor at the University of Southern California who is studying representation in the entertainment industry. Female artists make up only 22% of the top 100 songs released annually between 2012 and 2020, with a very small percentage of women working as producers and writers, according to a study released Monday, sponsored by Spotify Technology SA.
The report is set to coincide with International Women’s Day and comes just days before the Grammy Awards, the biggest night in the industry this year. Grammys have previously been criticized for failing to nominate or represent various categories. Although the awards have made progress over the past decade, 28% of nominees in five key categories for women this year, a USC report said.
“It’s International Women’s Day everywhere, except for women in music, where the voices of women remain silent,” Smith, head of the USC Annenberg Inclusion Initiative, said in a statement.
Smith, who used Billboard’s end-of-year chart for the 100 most popular songs as a gauge, found that the music industry is very different from people when it comes to race and nationality. Color artists received 59% credit for the top songs released in 2020, and 47% between 2012 and 2020. Much of that is due to the popularity of Black artists in R&B and hip-hop, which is a popular form of music.
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But while men of color have increased their share of top songs by 20% over the past nine years, women have made a small profit – and in some cases, lost. They have received credits for producing about 2% of the more than 100 songs in the last nine years, a number that has not changed. Of all the women who received a productive loan, there were 38 men.
Women account for about 13% of songwriting credits, it is a number that has increased over the years. But 57% of the songs rated by the study did not have female writers, and less than 1% had female writers only.
Smith wrote in a report which was co – authored by Dr. Katherine ieper that each song on the popular charts represents an opportunity to include women. It said that for artists who are starting a career in new music, consider working with women to write songs and produce roles. While it may seem easy to work with previous partners, the process of finding new partners and opening up new opportunities is a path to greater implementation.