Michael B. Jordan apologises for rum brand’s controversial name, will rename it

American actress-turned-producer Michael B. Jordan has addressed concerns raised by rapper Nicki Minaj and other social media users for her name after the attack.

The ‘Black Panther’ actor has apologized for calling his brand new rum J’Ouvert after allegations that the name shared Caribbean culture. He also announced that he would be changing the name of his product.

On Wednesday, the star took her Instagram Story to apologize and made an announcement about the brand’s re-branding.

He wrote that he just want to be independent and my colleagues, our intention was not to offend or damage the culture (we love and respect it) and we hoped we would celebrate and enlighten ourselves. The past few days have been a lot of listening.

The 34-year-old actor went on to say that the product will be renamed due to the appeal. “We understand. I understand and want to make it clear that we are in the process of renaming. We sincerely apologize and look forward to launching a brand that we will all be proud of,” he continued.

Michael B. Jordan apologises for rum brand's controversial name, will rename it
Michael B. Jordan apologises for rum brand’s controversial name, will rename it

The trial began after Michael’s girlfriend, Lori Harvey, posted photos of the J’Ouvert rum launch event over the weekend and congratulated him on a new business, reports E! News.

JOOvert is a festival that highlights Caribbean culture and is held annually in Trinidad, Tobago and Grenada during Carnival, as well as worldwide tours.

Among the social media users who voiced their concerns over the name was Nicki, Trinidadian. On Tuesday he also wrote a message about the importance of culture at the event and urged the actor to name his Rum music.

“I’m sure MBJ did not intentionally do anything he thought the Caribbean ppl would upset. But now that you know it, change your name and continue to prosper and prosper. (Sic),” the doctor wrote.

The brand name brand J’Ouvert, which was introduced last September under someone else, has also sparked controversy.

Change.org’s application, which included more than 10,000 signatures, criticized the placement, which read in part, “The word ‘J’OUVERT’ means nothing in another language.”

“We are not weak people! We are rich in culture, history and love,” the statement said.

The petition also asked Michael to “do the right thing by calling this a loss.” Following the massacre, Trinidad and Tobago Minister of Trade and Industry Paula Gopee-Scoon told Newsday that the tragedy was “a matter of great concern.”

“The first thing to do is to gather information to see if it’s really true,” said Paula.

Paula said that then they will work closely with the patent office of the Attorney General’s Department, we will conduct the necessary investigations and, as usual, seek to fund any Trinidad but at the same time protect our own.

Meanwhile, ahead of the film, Michael is ready to start his first play with ‘Creed III’, which is expected to be released on theaters on November 23, 2022. He will also act and produce a film.

In addition to the upcoming ‘Creed’ installment, the actor will also be appearing in Denzel Washington directed at ‘Journal for Jordan’.

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